Imaginuity Launches AI Mail: Performance Direct Mail Built for Home Services Growth

A new way to run direct mail like performance marketing

Direct mail still works for home services. The problem is that most programs are built on broad targeting and limited variables, which makes optimization slow and attribution murky. AI Mail was designed to change that by using machine learning and property-level intelligence to help brands identify the right homes, activate efficiently, and measure outcomes with more rigor. Read the full press release for more info.

Press Release

FOR IMMEDIATE RELEASE

Imaginuity Launches AI Mail

Home services brands now have access to a managed performance direct mail system that uses hundreds of property-level signals to find and convert the right homes.

DALLAS (February 2026) — Imaginuity has launched AI Mail, a performance direct mail system powered by AdScience®, Imaginuity’s proprietary Customer Data & Activation Platform. Where traditional direct mail targeting often relies on broad segmentation and a limited number of variables, AI Mail uses machine learning to evaluate more than 340 property- and household-level signals to identify high-probability homes with a level of precision traditional segmentation cannot match. The result helps home services franchise and multi-location brands unify targeting, activation, and attribution, so direct mail can be optimized toward revenue outcomes.

“Home services brands need marketing infrastructure that performs locally while staying consistent at the national brand level,” said Taylor Calise, CEO of Imaginuity. “AI Mail is built for that reality. It moves beyond basic segmentation by using machine learning to prioritize the homes most likely to act, so brands can drive better outcomes with more consistency across markets.”

Built specifically for home services, AI Mail analyzes signals tied to the home itself, helping brands align spend and messaging to the households most likely to respond. In early programs, brands using AI Mail achieved double-digit improvements in response and conversion efficiency compared to broad, non-modeled mail approaches. These programs have also delivered clearer visibility into how mail contributes to results across channels, including online research behavior, form fills, calls, and closed transactions.

“AI is changing how customers discover brands, and the bar on measurement keeps getting higher,” said Matt Sommer, Chief Technology Officer. “AI Mail turns direct mail into a modern performance marketing lever, targeted with intelligence, measured with rigor, and improved continuously.”

AI Mail is available through Imaginuity as a managed performance marketing offering. For more information, visit Imaginuity.com.

About Imaginuity

Imaginuity is a Dallas-based performance marketing company that helps multi-location and franchise brands grow revenue through data-driven strategies. By integrating Human Intelligence, Data Intelligence, and Artificial Intelligence, Imaginuity delivers measurable outcomes that generate leads and accelerate enterprise growth. At the core of its approach is AdScience®—a proprietary Customer Data & Activation Platform that unifies customer and campaign data into a single source of truth to optimize marketing performance at scale.